LET’S GET TO KNOW ONE ANOTHER
About Kaylie
CREATIVE + DATA MINDED,
THE BEST OF BOTH WORLDS.
My name is Kaylie, and I combine my passion for creativity with a love of analytics to make powerful, data-driven decisions for effective marketing strategies. I started by earning my BFA in Graphic Design, have a background in ecommerce, experience in leadership and a wealth of digital marketing knowledge. Now, I own a HubSpot Provider Agency and manage day-to-day operations and strategy as a full-service marketing partner. I get a kick out of optimized marketing campaigns with the most visually-appealing, creative designs — these are a total win-win.
Every day, my focus, determination, hunger for knowledge, and perpetual need for personal growth drive me to show up in a big way for our clients.
I love spending my free time exploring the outdoors, going to concerts or staying in to play a video game. She also enjoys spending time with her pup, an adopted corgi/spaniel mix named Heather.
3 Favorite Accomplishments:
Getting my Women’s Entrepreneurship certificate from Cornell, Getting my HubSpot Partner Certification, and making businesses more profitable.
I like to break up my experience into 5 main parts:
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Leadership
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Data Analysis
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Strategy
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Creativity
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Tech Know-How
ALWAYS TELL A STORY
Whether you’re working on a banner ad or a catalog, always try to tell a story. This can be the story of a brand, of a product, or a combination of things. Your audience will be more captivated by an idea that takes them somewhere than one that is stagnant.
KNOW WHEN TO PICK YOUR BATTLES
It’s really easy to get defensive when a client comes back with changes to your work, but a lot of the time it isn’t worth wasting your energy on that anger. Learn to let it go and pick your battles. Find a balance between standing up for your work, and listening to the client.
SAVE AND SAVE OFTEN
This one is pretty self explanatory. Save your work, save your life.
my Philosophy
COLLABORATION IS KEY
A lot of the time our ideas and work can only get better with an outside perspective. Understand that any criticism you receive isn’t personal, and you will go far.
THE PROCESS
I’ll guide you every step of the way on how to communicate to your dream customers and stakeholders about who you are and what you offer, while you run your business.
01 / DISCOVERY
A FREE consultation with no obligation. I’ll take a deep dive into your business, target customers, the scope of work, and more.
02 / PROPOSAL
A custom proposal is written outlined your painpoints, the solutions, the value you receive, timeline, and pricing. You know, all the details!
03 / INTRO CALL
It’s go time, baby! We’ll have a super in depth discussion about business goals, preferences, meeting your team, and more depending on the scope of the project.
04 / LAUNCH
Onboarding, designing, implementation, and more launches. We’ll develop a sign-off process that works for you, and a custom meeting schedule to make sure everyone involved is on the same page.
SOFTWARE SKILLS
