LUDLOW MANUFACTURING: BRANDING + WEBSITE OVERHAUL
THE CHALLEnGE:
Ludlow Manufacturing needed a new brand, website, and a way to drive traffic to the website.
Revisit the company’s brand first to understand how it wants to be represented in the market, and then build the digital platform to showcase that look and feel.
THE SOLUTION:
Starting with the branding process, I reviewed color options and logo design. They wanted to keep their original colors and with that guidance I built logo drafts until we got the right one.
After the rebranding, I created a website that reflected the dark tone they wanted, using a mix of their own photos and some stock photography. Call-to-action buttons were carefully placed, and a signup form was also placed to capture signups.
After the website was completed, I began onboarding to HubSpot. I built a Careers page on the site to attract new employees. Using the new branding, I gave social media pages a facelift with new header images to keep a cohesive brand across all channels. Next, I began sending marketing emails and creating social posts. Using inbound methodology to drive traffic to the site, sessions were up 41% (last 90 days vs the previous 90 days). Organic traffic is continuing to grow through SEO tactics and social followings are also continuing to grow.
