PARENTS FOR THE PREVENTION OF ASTHMA: COMPREHENSIVE CAMPAIGN

This comprehensive advertising campaign was an exercise. I was tasked with creating a fictional organization (in this case, Parents for the Prevention of Asthma) and coming up with a logo and marketing campaign. The purpose was to educate people as to what it feel like as a child with asthma. I wanted to use strong imagery to get this point across. This campaign consisted of branding work, magazine ads, billboards, and bus ads.