STEELSTACK: STARTING FROM THE FOUNDATIONS
THE CHALLEnGE:
When I joined up with SteelStack, the company was in its beginning stages. SteelStack had a solid vision for the product they would create but needed to gear up with branding and a website as the prototype came to life. The challenge with the SteelStack brand is they wanted an image and message that is somewhat modern but also resonates with manufacturers without being too grungy or outdated.
THE PLAN:
Build a standout brand that defines SteelStack as the unique solution it is, construct a website strong enough to portray that message, and drive traffic to the website to kickstart sales.
THE SOLUTION:
I started by going through the branding process making key decisions on colors and logo design. I also worked to capture the essence of the brand to align with the modern feel of the product while also still speaking to manufacturers. I was able to find a happy balance with the brand message, defining a strong no-B.S. SteelStack product.
After branding, I built the website and created print work at the same time. Then, on to building social media pages and onboarding to HubSpot. I began leveraging strategic content in the form of blogs, videos, and photography; pushing that content through paid and organic social, email newsletters, and more. It didn’t take long before newsletter signups were rolling in on the website, and the momentum continues.
